This ad focuses on the fact that many people wish they could get rid of their glasses or contacts.
The magic lamp imagery connects the granting of three wishes to the fact that now it is possible for this wish to come true… Thanks to the genie, Dr Boothe!

Utilizing the familiar shape of a stop sign, but wrong color is just enough to catch the eye of the viewer, but the underlying message is important too. The stop sign is an obstacle, a delay in life. But changing the color to green symbolizes the progress provided by Lasik - vision correction without glasses.

Dr booth has performed the Intra Lasik procedure for many of the Dallas Cowboys players, and is the official Ophthalmologist of the Dallas Cowboys Football team.

This ad was created to highlight the choice between the free gadgets and gimmicks offered along with the Lasik procedure by other practices, verses the years of experience of Dr Boothe. Specifically, it points out that the money you save will allow you to buy what you want.