The purpose of this Mailer was to create awareness of NASA’s approval of custom intralasik and to help people feel a little more comfortable with the safety of lasik. In my opinion, NASA has very strict guidelines for acceptance as an astronaut and having custom intralasik approved really says alot about the surgery. Dr William Boothe, a dallas lasik surgeon, is the most experienced when it comes to IntraLASIK and I believe this is because he saw increased safety in this procedure. I feel that, while this ad does not scream lasik, it does get across the message of approval. I feel this ad brings a little more peace of mind to the public. I also feel the photography is rather eye catching and stands out in the mail.